Soul Healthy Care was scaling up from an in-house service to its own company. Their new website launch was a vital first step for this nutrition-based wellness company.
CLIENT
Soul Healthy Care
services
Web Design: 5-Page Custom Website, Secondary Service Integration, Blog Integration, Plan Hosting
Brand Design: None. (Logo not by Bright Eye.)
WEBSITE
Soul Healthy Care needed a digital home for their wellness brand, which was transitioning into a full-service company. We designed a clean, minimalistic website with colors and photography that felt warm and inviting. It was important to have blog integration and to have clear call to actions throughout the site.
Before any design or coding happens, ordering a website's tabs, pages, and navigation system is vital. The process of site mapping makes designing and structuring a website much simpler. We created a skeleton and planned user journeys for ideal customers.
Since SHC was utilizing a drag-and-drop website builder, we were able to work up designs right in the system (rather than wireframing).
We built out the website, including copy, within a few weeks. Colors were taken from the already existing logo, which was not designed by Bright Eye.
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